For every share or each Vietnamese Specialty collection sold, Menitems will donate 1 tree to TreeBank's "Donate Trees for Livelihood" Program this summer, supporting 14 ethnic minority groups in remote areas of Lam Dong province. Continuing the meaning of the Vietnamese Specialty collection - Proud of the natural products of Vietnam's mountainous regions and the raw materials carefully cared for by farmers. Menitems wishes to bring images of nature and stories of farmers closer to young people, raise the spirit of social responsibility, and support the lives of people in difficult mountainous areas.
Why did Menitems choose to partner with TreeBank?
TreeBank is a program of the Research Institute for Development Communication (RED Communication) - a Vietnamese non-profit scientific organization, a member of the Vietnam Union of Science and Technology Associations (VUSTA).
TreeBank implements an intermediary mechanism - receiving trees from the contributor, giving them to the party that wants to plant and care for the trees, creating shared value at low cost - high efficiency, contributing to carbon reduction, at the same time, raising community awareness and corporate social responsibility towards sustainable development.
Support domestic agricultural products and create livelihoods for Vietnamese farmers
Proud to be a brand dedicated to Vietnamese people, Menitems always cherishes proud stories to tell about its country. In the launch of the Vietnamese Specialty collection, Menitems is proud to use abundant and available natural ingredients in Lam Dong such as coffee, pine wood, green tea leaves with the goal of bringing the best hair wax products to honor domestic agricultural products.
In Lam Dong, ethnic minorities have 338,318 people with 47 ethnic groups living together, accounting for about 25.72% of the province's population. Moreover, many households do not have a stable economic source, making it difficult to invest in seedlings.
With the goal of sustainable poverty reduction and the viewpoint of “giving fishing rods, not fish”, Menitems aims to provide seedlings to people to plant tree species with long-term growth potential. Livelihood models from the sustainable poverty reduction program that are effectively implemented will contribute to increasing income and stabilizing the lives of people in disadvantaged areas of Lam Dong province. Therefore, the “Contribute Livelihood Trees” campaign of Menitems x Treebank this time is a highly effective and sustainable poverty reduction support solution, because it not only creates long-term livelihoods for people but also contributes to greening the locality.
Every contribution from you, big or small, will help support people in remote areas, ethnic minority areas in Lam Dong to have more opportunities to change crop structure, improve material life, green bare land and hills. Join Menitems today!
