The collaboration with Rapper CoolKid is not only a bold move but also a solid bridge to bring Menitems closer to young customers. This is a new chapter, opening up many opportunities for Menitems to affirm its position as a men's care brand close to Vietnamese Gen Z.
CoolKid is a young male rapper - a prominent member of DG House along with other famous names such as Rhyder (champion of The Voice Kids 2013, who participated in Rap Viet season 3) and Nguyen Nhat Phat (Phat Dieu Bong). CoolKid's appearance at Rap Viet 2024 is expected to be a name that attracts the attention of the online community and stirs up the scene with his young, dynamic and individual talent.
CoolKid has experienced styling wax and other men care lines such as 3in1 shower gel, perfume deodorant spray,... of Menitems. CoolKid shared: "I feel excited about the "fancy" quality, especially the Clay line that has been experienced by teacher B Ray and rapper brothers such as: Double2T, 24K Right, Caption, NeKo... With a busy schedule, the intensity of daily activities for the Rap Viet competition, CoolKid needs products that can meet the performance, as well as the convenience - speed, Menitems products have done that"
The combination of Menitems and CoolKid is a clear proof that personal care is no longer the privilege of women alone. Today's guys are also very concerned about their appearance and are always looking for quality, suitable products.
Stay tuned for Menitems' upcoming men's care products, guaranteed not to disappoint!
